Singapore-based Sojung Lee has been appointed as the President for Asia Pacific region of global remote connectivity giant TeamViewer. She took over the responsibility last week. 

President for APAC is a new position created with the aim of expanding the business in these dynamic markets. The company believes that being an experienced senior executive with a proven capability in building and leading high-impact teams, Lee would be able to drive this growth well. Working out of Singapore, she is expected to build a regional APAC sales hub for TeamViewer, in addition to the existing strong local presences in other major countries in the region. 

Lee would be looking after important markets including China, Japan, India, Australia, and New Zealand. Her responsibility encompasses all go-to-market activities in the region, including direct sales as well as developing an ecosystem of strong alliances such as channel partners, distributors and resellers. She has said she would put an emphasis on leveraging the potential of TeamViewer’s existing sport partnerships with Manchester United and the Mercedes-AMG Petronas Formula One team. 

After earning her Bachelor’s degree from Seoul’s Yonsei University, and an MBA from Fudan University, Shanghai, Lee earned a master’s degree in management from Yale University. She also has professional experience in both South Korea and China. After her master’s, she joined IBM where, over a span of eight years, she worked out of New York as well as Singapore. She rose through several ranks here before moving to SolarWinds where she was the Vice President of Asia Pacific and Japan Sales. Her initiatives towards gender diversity and female excellence have recently been recognized with the Channel Asia 2021 Women in ICT Awards Shining Star – Asia Pacific.

As per a statement released by TeamViewer, Lee brings comprehensive experience in sales leadership, demand generation, business growth and digital strategy in the enterprise IT and services industry across the APAC region. CEO Oliver Steil said, “We are very excited to welcome Sojung Lee onboard. With her strong track record of generating extraordinary business growth, her proven leadership skills, and her extensive know-how of the market requirements in the region, she will play an integral role in bringing our new setup for APAC to life. Her excellent capabilities in scaling up with business partners will further contribute to drive growth and business performance in the region.”

While making the announcement about her new job on LinkedIn, Lee wrote, “I can’t wait to see all the incredible things we will achieve together in this exciting and highly dynamic region!’”

In her official statement, she was quoted as saying, “TeamViewer is a great company with value-creating products, a global footprint and a compelling narrative. I am excited to join this truly international and diverse workforce sharing strong company values. Supporting clients in digitally transforming their businesses and optimizing their processes along the entire value chain is a very attractive task I want to bring forward together with the teams we have in place across the region and a strong APAC partner network. I am thrilled to become part of TeamViewer’s extraordinary success story and to actively drive the development in the exciting and highly dynamic APAC region.”