Kuala Lumpur, MALAYSIA (January 11, 2024) – Emily Tan has been appointed by the Malaysian Aviation Group (MAG) as its new head of global airlines marketing for Malaysia Airlines, Firefly, and Maswings. Tan will report to Dersenish Aresandiran, the group’s chief commercial officer, according to an internal note.

Tan will take over from Wai Kuan Wong, who most recently served as Malaysia Airlines’ head of airline worldwide marketing. Wong began her tenure as the company’s worldwide head of marketing in 2019 and stayed for slightly over four years.

Tan comes to the position with a wealth of marketing and travel industry experience. Tan worked for just over two years as the head of marketing for ShopBack in Malaysia prior to her time at MAG. Tan’s LinkedIn page states that she oversaw user acquisition and revenue growth for the brand in the market while serving as associate marketing director at Klook Travel, where she built the marketing team from the bottom up.

Tan has previously ventured into the aviation sector before. Tan began working at AirAsia as a group auxiliary product manager in 2014. She advanced fast and was promoted to senior marketing manager in 2016. She drove alignment on strategic priorities, marketing plans, and relationships in order to meet revenue targets and marketing objectives for nine AirAsia X markets around the APAC region. Tan’s professional experience also includes stints with Maxis and KPMG Malaysia.

Incidentally, Dharma Dave has been appointed by MAG as its new head of network scheduling and charter concurrently. Dave specialised in innovative in-flight scheduling, crisis management, and process automation. He has a wealth of industry expertise, having worked with AirAsia, Malindo, and Scoot. He will also report to Dersenish.

The information was released not long after it was disclosed that Capital A, the parent company of AirAsia, and AirAsia X Berhad (AAX) would be engaging into a non-binding letter of offer for the potential sale of AirAsia and AirAsia Aviation Group Limited, the firm’s aviation division.

According to a statement, the goal of the action is to simplify the group and enable a business-centric valuation of the individual firms, potentially releasing more value for shareholders.

“All businesses across Capital A have been thriving and we are ready to grow. We need to raise funds for business expansion, but gaining access to capital has been challenging due to Capital A’s Practice Note 17 (PN17) status,” said Tony Fernandes, CEO of Capital A. “We have been engaging committed investors who have expressed a strong preference for a pure aviation play,” he added.